The king of networking sites, Facebook, is making it easier for site users to donate money. On Monday, the site introduced a new button called “Donate Now” for all pages and ads related to nonprofits. The new button can be linked to the page’s site outside Facebook where the users will be able to donate if they so desire.
Said a Facebook spokesperson, “Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their own choice.”
He further added, “Everyday, people use Facebook to raise support and awareness for causes they care about and to motivate other peoples to do the same.”
“We are inspired by how much good comes from these connections, so we have added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier.”
This move comes nearly two years after the site had first introduced the ‘Donate Now’ option which could be used to make donations only to 19 well established non-profit organizations including the Red Cross and the American Cancer Society, Livestrong Foundation, the World Wildlife Fund, ASPCA, the Leukemia & Lymphoma Society and Water.org.
The fact that the site owner, Mark Zuckerberg together with his wife Priscilla Chan are amongst the most generous philanthropists could be one of the reasons the site is making it easier for site users to donate to the causes they support without any trouble.
The site owners will however warn all those who click the “Donate Now” button on an NGO’s page that the organization is ‘not endorsed or affiliated with Facebook’ before redirecting them to the site’s external page where they can then donate.