Google Global Enterprise Event focuses on businesses in India

Google India hosted over 2,000 business leaders today, in person and streaming live, at its global enterprise event, India, Atmosphere 2016. It is being held in India for the first time in Mumbai. The company uses smart, modern and secure technology that allows customers advantageously use its digital platform.

Its enterprise offerings consist of an array of IT needs. They range from communication and productivity with apps to application hosting, infrastructure with Cloud Platform, data analysis, and workplace devices with Chrome and Android hardware.

The event was graced by the presence from Flipkart, Hero MotoCorp, PwC and the startup arm of Mahindra-SmartShift. points out that trends, over 70% of sites with a ‘.in’ domain are making use of Google’s enterprise technologies for apps, which is a popular IT choice for Indian businesses. A range of industries starting from retail and consumer goods to healthcare and financial services that have businesses of all sizes have been using Google’s enterprise offerings.

Flipkart and Ola Cabs, two of the most successful Indian start-ups, have both been using apps since their inception. Other Indian companies include Dalmia Cements, Air Asia, Smart, Jindal Steel, Hiranandani, Go Air, Yatra and Punj Lloyd.

Google provides a seamless experience ranging from desktop to mobile to accommodate the current needs of an environment with the digital, collaborative, connected and integrated workforce. At the same time, it has been continuing to build for changes that may come in the future. These may include learning tools that will make smarter companies that are more efficient and empowered to identify opportunities

Google is also making massive investments in growth areas, particularly its Cloud Platform and infrastructure. Mahindra’s startup arm, SmartShift, has an app on the Cloud Platform that connects commercial drivers to carry out deliveries throughout the country. This makes logistics seamless and saves a lot of time.

The momentum gathered by Google globally for its enterprise business is unprecedented. Around 2 million paid businesses including major companies are using Google Apps to enhance their IT. Major brands like Spotify, Coca-Cola and Disney have chosen the Google Cloud Platform to improve their infrastructure. These companies benefit from Google’s speed, security and can be rest assured that they are investing in technology that will keep their business from becoming technologically obsolete.

The contribution of Google to Indian start-ups has been huge and still has a lot of potential.