Google’s rapid expansion means India is the next big market

The Search Engine Giant, Google wants to make the internet accessible to each and everyone residing in the remotest part of the globe. It looks to achieve this with its Project Loon. Google has plans for rapid expansion and India features in its plans. However, Government of India feels that it could interfere with cellular transmissions of mobile operators in the country.

Addressing an event in the capital, ‘Google For India’ the CEO of Google, Sunder Pichai unveiled two new projects to boost its penetration in the hinterland: Project Loon, and Tap to Translate.

Project Loon envisages gigantic balloons are floating at a height of 20 kilometers above the ground for transmission of Internet services. The technology has already been tested by Google in the US, Brazil, and New Zealand.

According to Google, every balloon can provide connectivity to an area as wide as 40 kilometers in diameter, and it will use technology that is known as LTE or 4G.

These Internet-beaming balloons will have no connection with cables or optic-fibre grid, has been in security-related controversy, but the company is hopeful it will take off.

To make use of 4G LTE, ‘Project Loon‘ will have to partner telecom services to share cellular spectrum so that consumers will be able to access the internet from their phones and LTE compatible devices. The electronic equipment carried aboard the balloons are powered by wind energy and solar power throughout the day for 24×7.

Tap to Translate envisages providing real-time translation in more than a dozen Indian languages as one types and use Android devices.

Pichai added that Google will also partner Intel and Tata Trust to provide women with bicycles and who in turn go and educate other women. At present, a pilot project is going on in 1,000 villages in three states.