Idea Cellular launches suprise for Delhi Daredevils fans

India’s largest mobile network operator Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, first-of-its-kind initiative for for Delhi Daredevils fans. This will help them access content and happenings related to their favorite Delhi Daredevils.

Idea Cellular, in its 4th year of partnership with GMR Sports, which is an owner of Team Delhi Daredevils. With their association, it’s being developed exclusive mobile based content such as Wallpaper, Ringtones, Videos, Team Anthem, News updates etc.

Idea enhances ongoing T-20 experience with first of its kind ‘Idea Delhi Daredevils Fan Page’

This will be made available for its subscribers through the Idea WAP portal exclusively. The service will be made available to over 137 million Idea subscribers across the country.

The launch event took in Delhi itself, in the presence of entire team, along with Hemant Dua, CEO-GMR Sports, Sashi Shankar, CMO-Idea, Rajat Mukarji, CCAO-Idea, and Sanjeev Govil, COO-Delhi & Haryana, Idea Cellular.

Speaking at the launch Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “India is a cricket crazy nation and Idea has always offered the best in Cricket entertainment for the fans and followers of the sport, using the mobile platform.

“Our long and ongoing association with Team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the Delhi Daredevils team”

“This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season.”

 Mr. Hemant Dua, CEO-GMR Sports said, “We are happy to take our association with Idea into the 4th year. Idea has given us the platform to connect with Team Delhi Daredevils fans on-ground, off-ground and now online.”

We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”

Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the Fan page, Idea subscribers can dial a toll free short code 530301 to receive the WAP Link.

Videos are available to download Rs. 5, Wallpapers, Photos and Ringtones for Rs. 2 each. Idea is also willing to offer some content for free download for its subscribers. Regular data charges would apply for these downloads.

Speaking on the occasion, Mr. Sanjeev Govil – Chief Operating Officer, Delhi & Haryana said, “Idea’s long association with Team Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi.

“This year again, Idea is taking the fans closer to their Cricket heroes from Team Delhi Daredevils by giving them an opportunity to watch the matches being played on the Ground, Meet & Greet with players, and help them connect through the Fan Page on their mobile devices.”