Micromax launched its new Canvas Amaze 2 on 8th of June at a price of Rs. 7,499, and it has been made available for sale exclusively on Flipkart.
The phone features a 5-inch HD IPS display covered by a Corning Gorilla Glass 3 for protection. Powered by a 1.4GHz octa-core Qualcomm Snapdragon processor, the phone sports 2GB of RAM.
Shubhajit Sen, CMO, Micromax Informatics said, “We are looking at offering a seamless and connected smartphone experience, which makes their lives simpler and at the same time more amazing with benefits that come with the smartphone.”
The 10th largest phone maker in the world (2nd in India) has seen some serious competition from their Chinese counterparts like LeEco, Xiaomi, and Lenovo, especially in the budget phones department. The company since redefining their business strategy under a new tagline “Nuts, Guts and Glory” in April has launched several phones in succession, trying to win the market with an increased volume of sales.
Here are the specs:
|Display||5-inch IPS (720×1280)|
|Processor||1.4GHz octa-core Qualcomm Snapdragon|
|Storage||16GB, expandable up to 64GB|
|OS||Android 5.1 Lollipop|
|Misc.||4G LTE, 3G, GPRS/ EDGE, Bluetooth, Wi-Fi, and Micro-USB connectivity|
Entry level phones (priced around Rs. 6,000) have been a rarity in the recent months. However, it has been rumored that Lenovo will soon be announcing the launch of its A6000. This battle for keeping and increasing market share has ignited fierce competition, and companies like Xiaomi, Micromax, Lenovo, LeEco and even new players like Swipe have resorted to aggressive campaigns and launches. If the rumors about Lenovo A6000 turn out to be true, Micromax may have to go back to old ways and launch phones like the much popular Bolt series.