Micromax becomes the world’s 10th largest phone brand

Indian brand Micromax is now among the top 10 global handset vendors with 1.8 percent market share during the January-March quarter, according to research firm Gartner.

The latest Gartner worldwide mobile phone sales report for Q1, 2015 says Micromax has a 1.8% market share globally with 81,58,000 units sold.

In this quarter, the vendors recorded an average growth of 73% in smartphone sales and saw their combined share go up from 38% to 47% during the first quarter of 2015.

Korean firm Samsung led the tally with 21.3 per cent share, followed by Apple (13.1 per cent), Microsoft (7.2 per cent), LG (4.3 per cent) and Lenovo (4.2 per cent).

Others in the top 10 include Huawei (4 per cent), Xiaomi (3.2 per cent), TCL Communication (3.1 per cent), ZTE (2.7 per cent) and Micromax (1.8 per cent).

“In light of their strong smartphone sales in the emerging markets, the Indian and Chinese phone manufacturers increased their footprint during the first quarter of 2015. Six of them were in the top 10 in the first quarter of 2015,” Gartner Research director Anshul Gupta said.

Global smartphone sales to end-users witnessed 19.3 per cent increase to 336 million units during the first quarter of 2015, led by strong growth in emerging markets (excluding China).

According to Gartner, the fastest growing regions were emerging Asia-Pacific, Eastern Europe and the Middle East and North Africa.

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