OnePlus 3 Soft Gold variant launches in India for Rs. 27999

OnePlus finally made it known that the hotly anticipated soft gold variant of its latest OnePlus 3 handset is now available in India. The smartphone has earlier launched in the graphite variant in the country, while the Gold variant is available in the US since July.

Vikas Agarwal, General Manager, OnePlus India, “The OnePlus 3 Soft Gold version has caught the imagination of our Indian fans and we are pleased to bring the popular variant just in time for the festival season. The Soft Gold variant perfectly blends in with the celebratory fervor and is the perfect gift you can give yourself or to your loved ones this Diwali.”

OnePlus also revealed they have refrained from launching the handset donning just the golden shade, either in its shiny form or with a matte finish. Instead, they have gone about making the color option even more unique by making it reminiscent of holding the softest and finest of sand granules. OnePlus also stated press images or renderings wouldn’t be enough to reveal just how cool the thing is in reality. One simply has to hold the device in their hands to get the feel of the real thing.

OnePlus though has warned stocks of the soft gold version will be limited owing to the heavy demand for the same. Those eager will, therefore, have to be quick to book their units before someone else does. They have had trouble maintaining inventory for the graphite version of OP3 and the same for the soft gold version will no doubt be reaching a feverish pitch.

OnePlus 3 Soft Gold Specifications

The OnePlus 3 features optic AMOLED capacitive touchscreen, quad-core Snapdragon 820 processor, 6GB RAM, 16MP primary camera, and 8MP front camera. The 4G dual SIM phone with VoLTE capability runs on Android Marshmallow 6.0.1. It features a ultra-fast ceramic fingerprint scanner.

Gold color version for electronics like a smartphone, tablet or even notebook devices has been popularized by Apple after it first introduced the option with some of its iPhone and iPad models a few years back. Since then, almost every manufacturer has made it a point to include a gold themed version of its most popular handsets.

As such, it will be really interesting to see by how much the soft gold version of OP3 outsells its matt black counterpart.