As the online mobile business in India is already developing at an expanding rate and M-Wallets are the next big trend, PAYBACK, which is India’s biggest multi-brand loyalty project today collaborated with one of the leading Mobile Wallets in India – MobiKwik.
The deal focuses on expanding the qualities of the two independent platforms to more than 50 million customers. This deal will enable MobiKwik’s 15 million users to get esteem from PAYBACK-empowered loyalty benefits for their exchanges at MobiKwik and all other PAYBACK accomplices.
“Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of e-commerce. People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made. Further PAYBACK customers also get access to a seamless payment experience with wide merchant coverage”, said Rahul Rana, MD and Chief Executive Officer – PAYBACK India.
According to PAYBACK, MobiKwik being the business pioneer was the perfect accomplice decision for the affiliation according to PAYBACK. The company guarantees to connect with the clients by offering them with loyalty points.
MobiKwik currently offers application based interface for recharges, bill payments, shopping, and money transfer to friends and family, through the MobiKwik wallet. MobiKwik’s wide merchant scope guarantees that current PAYBACK clients can recover their focuses for MobiKwik wallet offset.
Bipin Preet Singh, Founder and CEO, MobiKwik said, “We are happy to be associated with PAYBACK as it will benefit the MobiKwik users at large. The aim behind this partnership is to create loyalty for MobiKwik users and attract PAYBACK users to adopt MobiKwik as their mobile wallet option. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our customers.”
MobiKwik is presently empowered crosswise over more than 20,000 traders including Café Coffee Day, Jabong, Snapdeal, BookMyShow, Domino’s Pizza, eBay, HomeShop18, Infibeam, Purplle, MakeMyTrip, Naaptol, Pepperfry, ShopClues, TastyKhana, and JustEat.