Reliance LYF has now become the third largest smartphone seller in India with 12.6% market share, said a report by Cyber Media Research and Services Ltd. The top two being Samsung and Lenovo with 32% and 13.4% market share respectively.
According to the report, the first quarter of the calendar year had 42 brands shipping smartphones, data cards and tablets with LTE devices for 4G wireless communications support. Among these, Samsung, Lenovo and LYF lead with the highest market share.
LYF phones are made publicly available through three mediums: the company’s Reliance Digital, Digital Express stores and the phone’s official website mylyf.com. The company currently has 3,245 stores, which includes 1,748 stores under Reliance Digital, Digital Express & Digital Express Mini brands.
LYF phones come in four different variants, i.e. Flame, Earth, Water and Wind, and are sold in a price range of Rs. 5,490 to Rs. 19,999. So far Reliance has launched 15 variants for its LYF phone devices. Stats show that up until April, the company had sold 1.5 million devices.
The company works with five different OEMs to create devices which they claim has the consumers at their heart. There are a lot of brands operating in the price range that RIL operates, including serious competitors such as Samsung, HTC, LeEco, and Lenovo. However, being a home-grown company, Reliance has much more offline reach than most of its competitors.
Earlier this year, Mukesh Ambani revealed that the company had invested Rs. 1.5 trillion in the company’s telecom venture and that it has now become the world’s largest startup.
The company has launched only smartphones and TV sets under the brand name, but the success may soon prompt them to venture wider.