Telenor plans to widen its user base by offering affordable night data pack plans starting from Rs. 2 to Rs. 48. These packs will have a validity of 1 to 28 days and are available within six operating circles. Following the popular night slot of 11pm-7am, these packs will offer data benefits up to 1GB.
The company won’t charge extra even if the night data packs are exhausted. Instead, the customer will be charged a maximum of Rs. 5 per day at a pulse rate of 2 paise per 20KB. This will ensure an uninterrupted flow of data while making sure that the user is charged fair and square.
Taking note of the YouTube’s ‘Smart Offline’ feature, a subscriber can use the overnight service and download videos accordingly. The ‘Smart Offline’ feature also lets the user download the videos at cheaper night data rates.
Sharad Mehrotra, Chief Executive Officer, Telenor (India) Communications said,
Telenor has the vision to extend the benefits of Internet for all through affordable, easy to use and relevant products. Innovative products like the night pack not only makes data access affordable but also gives subscribers control over their usage.
With the introduction of such night packs, the company (Telenor India) hopes to increase its data user subscribers to around 50 percent by 2017, which at present is around 24 percent.
According to the data published by the Telecom Regulatory Authority of India (TRAI), there are approximately 312 million wireless data users across the country. With the internet penetration standing at 26 percent, industry is projecting a compounded annual growth rate in terms of internet traffic to 34 percent by the end of 2020.
Increasing mobile access and Wi-Fi expansion are considered to be amongst the key co-drivers for amassing more than 600 million new internet users by 2020.