Vodafone “U’: New Era in Telecom Services for the Youth

Vodafone has upgraded its network in Delhi, on 10th of May,  to provide a seamless network to its one crore users. Vodafone Supernet 4G has been made available across all hubs in the city and NCR.

Apoorva Mehrotra, Business Head, Vodafone, Delhi NCR, revealed that the company had made an investment of over Rs. 1000 crore in the past one-year ti set up over  3200 telecom sites.

In a previous move, the company had launched Vodafone ‘U’, “a first of its kind, lifestyle proposition designed especially for Young Indians.”

The new service is meant to act as a Connector’, Enabler and an Entertainer. Upgrades have been made in the areas of connectivity, call rates and data allowance. The company is clearly using its spectrum to cater to the largest population group in the country, the youth.

Vodafone ‘U’

The benefits include data loans, reduced call rates for selected numbers and free music downloads.

With its current spectrum advantage over most of its customers, Vodafone can afford to come up with new launches to increase their market share. The socially active and increasingly data hungry youth are bound to respond well to such a launch.

The marketing campaign for this involves youth icons like Kanan Gill, Raftaar and TVF. The impact of such endorsements in a market like this could be monumental.

Although Vodafone U is going to start with just prepaid, for now, it may soon venture into postpaid with new features, depending on the response.

The plans categorise two different kinds of users i.e., New users and existing users, thus creating an appeal for people to join. The telecom industry in the country is going through a revolution at the top with the recent spectrum distributions and is expected to break new grounds regarding quality services.