Adobe Firefly AI: Extend Video in Premiere Pro, Remove Distractions in Photoshop with One Click

Adobe MAX 2024
Discover how Adobe Firefly AI revolutionizes creative workflows. Extend video in Premiere Pro, remove distractions in Photoshop with one click, and generate AI-powered videos.

Adobe MAX 2024 has taken the creative world by storm, showcasing a wave of AI-powered innovations across its Creative Cloud suite. Firefly AI, Adobe’s generative AI model, is at the forefront of this revolution, driving transformative changes in applications like Premiere Pro and Photoshop, and redefining the creative process for artists, editors, and designers.

Reimagining Visual Content Creation

  • Effortless Image Refinement with Distraction Removal in Photoshop: Photoshop users can now say goodbye to tedious object removal tasks. Distraction Removal, powered by Firefly, intelligently identifies and eliminates distracting elements from images with a single click, much like Google’s Magic Eraser. Whether it’s unwanted background objects, blemishes, or even people, this feature streamlines image editing, saving valuable time and effort. This functionality is currently available in both the desktop and web versions of Photoshop, ensuring accessibility for all users.
  • Seamless Video Editing with Generative Extend in Premiere Pro (Beta): Premiere Pro users often face challenges with imperfect footage, such as abrupt cuts or poorly timed shots. Generative Extend, a new beta feature leveraging Firefly’s capabilities, offers a solution by intelligently extending video clips. This allows editors to smooth transitions, create seamless extensions, and even salvage shots that were previously considered unusable, providing greater flexibility and control in the editing process.
  • Revolutionizing Video Production with Text-to-Video (Beta) in Adobe Firefly: One of the most groundbreaking announcements is Text-to-Video, a beta feature within Firefly that allows users to generate video content from text prompts or even still images. Imagine creating dynamic B-roll footage from a simple image or generating a video sequence based on a detailed textual description. This feature opens up a world of possibilities for video creators, enabling them to fill gaps in their timelines, experiment with new ideas, and produce unique content with unprecedented ease. Adobe emphasizes that all generated videos are commercially safe, thanks to Firefly’s training on licensed content.
  • Elevating Image Manipulation with Enhanced Generative Fill in Photoshop: Adobe has further enhanced its popular Generative Fill and Generative Expand tools in Photoshop by integrating the latest Firefly Image 3 AI model. This upgrade brings a new level of realism and precision to image manipulation, allowing users to seamlessly add, remove, or extend content within images while maintaining exceptional quality and coherence. The improved understanding of text-based prompts ensures more accurate and nuanced results, further empowering creative expression.

The Future of Creativity with AI

These advancements are not just incremental improvements; they represent a paradigm shift in the way creatives approach their work. By seamlessly integrating AI into its applications, Adobe is empowering users with tools that enhance productivity, unlock new creative possibilities, and redefine the boundaries of digital content creation. The focus on ethical and responsible AI development, as evidenced by the commercially safe video generation and adherence to AI ethics principles, further solidifies Adobe’s commitment to fostering a sustainable and innovative creative ecosystem.

About the author

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Swayam Malhotra

Swayam, a journalism graduate from Panjab University with 5 years of experience, specializes in covering new gadgets and tech impacts. His extensive coverage of software solutions has been pivotal in PC-Tablet's news articles. He specializes in analysing new gadgets, exploring software solutions, and discussing the impact of technology on everyday life.

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