Samsung presents its advancements in artificial intelligence across mobile devices, health technology, smart home solutions, and network infrastructure at Mobile World Congress (MWC) 2025. The company emphasizes the role of AI in creating connected and personalized experiences for users. Presentations highlight how AI enhances device functionality, improves health monitoring, automates home environments, and strengthens network performance.
Samsung’s mobile division demonstrates AI features built into its latest smartphone models. These features include advanced camera capabilities, real-time language translation, and personalized user interfaces. On-device AI processes data locally, reducing reliance on cloud computing and improving privacy. The camera system uses AI to enhance image quality, automatically adjust settings, and identify objects. Language translation tools provide instant communication across languages, supporting both text and voice. Personalization features adapt the user interface to individual preferences and usage patterns.
In the health sector, Samsung showcases wearable devices and software applications that use AI to monitor vital signs and provide personalized health insights. The devices track heart rate, sleep patterns, and activity levels. AI algorithms analyze this data to identify trends and potential health risks. The system generates personalized recommendations for exercise, diet, and stress management. Samsung partners with healthcare providers to integrate these technologies into clinical settings.
The smart home segment shows AI-powered automation solutions. The system connects and controls various home appliances, including lighting, temperature, and security systems. AI algorithms learn user habits and preferences to automate tasks and optimize energy consumption. Voice commands and mobile apps provide control over the home environment. Samsung emphasizes interoperability between devices from different manufacturers.
Samsung Network exhibits AI-driven network solutions designed to improve network performance and reliability. AI algorithms analyze network traffic patterns to optimize bandwidth allocation and prevent congestion. The system detects and resolves network issues automatically, minimizing downtime. Samsung promotes its 6G network research and development, incorporating AI to manage complex network architectures.
Samsung’s presentations include demonstrations of its AI platforms and development tools. These tools enable developers to create AI applications for various devices and services. The company emphasizes its commitment to open-source AI development. Samsung promotes collaboration with industry partners to accelerate the adoption of AI technologies.
The company’s representatives state that AI is a core focus for Samsung, driving development across all product categories. They emphasize the importance of responsible AI development, focusing on user privacy and data security. Samsung commits to ethical guidelines for AI use.
Experts attending MWC 2025 observe that Samsung’s focus on on-device AI aligns with growing concerns about data privacy. They note the potential for AI to personalize user experiences and improve device performance. The healthcare applications of AI receive attention, with potential for remote patient monitoring and personalized treatment plans.
Samsung’s network solutions show the company’s commitment to 6G development. The company’s network strategies focus on AI’s ability to handle the increasing complexity of future mobile networks. The company displays its commitment to creating a connected ecosystem.
The event shows how Samsung’s AI is designed for practical use. The company avoids abstract concepts and focuses on specific applications. Samsung’s presentations reflect a shift towards localized AI processing. This approach addresses user demands for privacy.
Samsung’s displays and demonstrations at MWC 2025 show the company’s push for AI across its product lines. The company aims to make AI accessible and useful for everyday users.
