Arise Mobiles, a part of Arise India Ltd has come up with the revolutionary Android experience at pocket friendly price with the launch of the ‘Czar’ AR-44 cost effective Android Smartphone in India.
The smartphone is powered by a 1.2 GHz Dual-Core processor, featuring Android 4.2.2 Jelly Bean and 4-inch display. Focusing more onto the cost effective Android market is what the company is looking after.
Getting more into the details, 1.2Ghz Dual Core processor powers the Czar’ AR-44. It is based on the Android 4.2.2 Jelly Bean OS, which is quite interesting to notice with such novice players in this category.
The dual SIM phone has WVGA 4-inch capacitive display, along with 512 MB RAM. It sports 2 rear MP Camera & VGA Front camera. It packs inside 1500 mAh Li-ion battery. It supports 32GB expandable memory.
Connectivity option include Wi-Fi & Portable Wi-Fi Hotspot, WCDMA/HSPA/EDGE/GPRS, Bluetooth, and USB 3.0 etc. ‘Czar’ AR-44 weighs just 120.5 grams.
On the launch of Czar AR-44 smartphone, Mr. Avinash Jain, Managing Director, Arise India Ltd says, “Arise India as a mass brand seeks to bring innovative technologies to consumers which help in making easy their everyday lives. The brand is committed to offer the best of technology at a pricing which is pocket-friendly, and thus with the launch of Czar AR-44 Android smartphone our aim is enable the mass consumer to experience the latest Android technology at a pocket friendly pricing. By delving in this highly dynamic smartphone category, our endeavour is to establish our smartphone portfolio amongst the consumers and based on our product excellence, become the number one brand of choice for them.”
The lightweight Czar AR-44 Android smartphone is priced at Rs. 4,499.