Truke, one of India’s rapidly expanding audio brands, has introduced two new TWS earbuds, Buds Aura and Buds Elite, further enhancing its presence in the budget-friendly audio segment priced under INR 1,000. These products are designed to balance style, performance, and affordability while incorporating advanced features suitable for both music enthusiasts and gamers. Buds Aura is available for purchase starting today, while Buds Elite will be available from 12th March on Amazon.in, Flipkart, and Truke’s official website, Truke.in.
To make premium audio experiences accessible to a wider audience, Truke is offering Buds Aura at a special launch price of INR 899 and Buds Elite at INR 799. These pricing strategies make them attractive options for users seeking high-quality audio without exceeding their budget.
Features and Specifications of Buds Aura
Buds Aura is equipped with powerful 13mm titanium drivers that deliver dynamic sound output. A key highlight is its extended battery life, offering up to 70 hours of total playtime, ensuring users can enjoy music and calls for days without frequent charging.
The earbuds also support fast charging, providing up to 10 hours of playback with just 10 minutes of charging.
Gamers will appreciate Buds Aura’s ultra-low 40ms latency, which ensures synchronized sound for an immersive gaming experience.
Features and Specifications of Buds Elite
Buds Elite comes with 10mm drivers that deliver clear and balanced audio. Designed specifically for gamers, it offers a dedicated gaming mode with ultra-low 40ms latency for smooth, lag-free audio.
The earbuds also feature dual microphones with PureVoice Environmental Noise Cancellation (ENC) technology, allowing users to make crystal-clear calls even in noisy surroundings.
With IPX5 water resistance, Buds Elite is suitable for workouts and outdoor activities, providing protection against sweat and splashes.
Statement from Truke’s CEO
Pankaj Upadhyay, Founder and CEO of Truke, highlighted the brand’s commitment to serving the affordable TWS market in India, especially in Tier 2 and Tier 3 cities. He emphasized that Truke aims to continue offering high-quality audio products in this price segment, addressing the growing demand for budget-friendly yet feature-packed devices.
He further mentioned that both Buds Aura and Buds Elite are designed to meet the evolving requirements of the TWS market, which is projected to grow at a CAGR of 14.06% from 2025 to 2030. By introducing features like active noise cancellation, fast charging, and quad-mic setups at affordable prices, Truke intends to set new benchmarks in the budget TWS space and encourage competitors to enhance their offerings in this category.
Design and Connectivity
Buds Aura boasts a premium pearl finish, giving it a stylish and modern appearance. In contrast, Buds Elite features a royal matte finish along with charging indicators at the front. Both products support 1-step instant pairing using Bluetooth 5.4 technology, ensuring quick and stable connectivity.
Ideal for travel and long listening sessions, both earbuds offer up to 70 hours of total playtime. Buds Aura comes with a 400mAh charging case battery, while Buds Elite is backed by a 300mAh charging case battery.
Service and Warranty
With the launch of Buds Aura and Buds Elite, Truke continues to reinforce its reputation as a disruptor in the budget TWS segment, offering advanced technology, premium design, and reliable performance at affordable prices. Both products come with a 12-month warranty and are supported by Truke’s network of over 350 active service centers across India, ensuring customers enjoy a hassle-free after-sales experience.
Through its continuous innovation and expansion, Truke remains dedicated to making high-quality audio experiences accessible to all Indian consumers, strengthening its position in the rapidly growing TWS market.
