
BigBasket, known for its extensive selection of groceries and household essentials, has been steadily expanding its quick commerce offerings through BB Now. Initially focused on delivering essential groceries, snacks, and personal care items within a 10-minute timeframe, the platform is now venturing into the world of high-value electronics. Starting today, customers in select cities across India can order the latest Samsung Galaxy S25 smartphones, including the S25, S25+, and S25 Ultra, and have them delivered to their doorstep faster than ever before. This bold move positions BigBasket as a one-stop shop for a wide range of needs, challenging traditional retail models and consumer expectations.
To ensure the safe and timely delivery of these devices, BigBasket has reportedly invested in specialized delivery personnel and packaging. Sources suggest that delivery executives will undergo specific training to handle electronic devices with care, and deliveries will be made using dedicated vehicles equipped to ensure product safety. Furthermore, the company is said to be partnering with local warehouses and dark stores in strategic locations to guarantee quick access to inventory and minimize delivery distances.
While BigBasket has not officially disclosed the cities where this service will be initially launched, industry insiders speculate that major metropolitan areas like Mumbai, Delhi, Bangalore, and Chennai will be among the first to experience this new offering. The company is expected to gradually expand the service to other cities based on customer demand and operational feasibility.
This move by BigBasket is a testament to the growing popularity of quick commerce and the increasing consumer expectation for instant gratification. By leveraging its existing logistics network and technology, BigBasket aims to capitalize on this trend and capture a larger share of the consumer wallet. However, the success of this venture will depend on several factors, including the company’s ability to maintain its delivery promises, ensure product safety, and offer competitive pricing.
The Rise of Quick Commerce and the Demand for Speed
The quick commerce sector has witnessed explosive growth in recent years, driven by factors like increasing internet penetration, smartphone adoption, and changing consumer lifestyles. Customers today value convenience and speed, and platforms like BigBasket are catering to this demand by offering faster delivery options. While 10-minute grocery delivery has become relatively commonplace, extending this service to electronics is a novel concept with the potential to disrupt the industry.
Challenges and Opportunities
BigBasket’s foray into 10-minute electronics delivery presents both challenges and opportunities. Maintaining the integrity of high-value items during transit, ensuring timely deliveries, and managing customer expectations will be crucial for the company’s success. However, this move also opens up new avenues for growth and revenue generation. By offering a diverse range of products and services, BigBasket can attract a wider customer base and increase customer lifetime value.