boAt, a prominent player in India’s audio wearables market, has reached a significant milestone by producing over 50 million products within India. This achievement emphasizes their dedication to the ‘Make in India’ initiative, contributing to the nation’s economic progress.
Local Manufacturing at its Core
boAt has been a driving force behind manufacturing in India, investing substantially in establishing a strong domestic production framework. They currently manufacture an impressive 70-75% of their audio and smart wearable products within the country, showcasing their confidence in Indian manufacturing capabilities. Their partnership with Dixon Technologies has been instrumental in scaling up production and generating employment opportunities, optimizing their supply chain, and enhancing product quality.
Innovation and R&D on Home Ground
boAt’s commitment extends beyond manufacturing. They actively invest in localizing research and development through boAt Labs, an innovation center where engineers and designers create cutting-edge products for Indian consumers.
Strategic Partnerships for Technological Excellence
boAt Labs has forged strategic partnerships with global tech leaders like Google, Qualcomm, and Dolby. These collaborations leverage cutting-edge technology and expertise, ensuring boAt stays at the forefront of audio innovation.
Design and Engineering: The Heart of boAt
Design and engineering are integral to boAt’s success. They leverage India’s talent pool and technological expertise to ensure meticulous product craftsmanship and adherence to high-quality standards. This focus fosters homegrown talent and tailors products to the Indian market.
A Vision for the Future
Sameer Mehta, Co-founder and CEO of boAt, expressed pride in this achievement, emphasizing their unwavering commitment to the ‘Make in India’ initiative. He views it as a testament to their team’s hard work and dedication. boAt remains dedicated to becoming a global Indian brand by investing in R&D, expanding manufacturing, and creating products that resonate with consumers worldwide.
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