BOULT, India’s fastest-growing wearable brand and No.1 rated audio brand, has launched the Drift Max Smartwatch, combining innovation, premium craftsmanship, and cutting-edge technology. Designed to elevate user experience, this smartwatch offers a 2.01″ HD screen, an advanced fully functional rotating crown, and an extensive collection of 250+ cloud-based watch faces to match every style and mood.
The Drift Max brings together style and technology, ensuring users can enjoy a refined look while benefiting from high-end functionalities. The ultra-wide HD screen provides an immersive visual experience, making it easier to navigate and interact with the watch. Meanwhile, the fully functional rotating crown simplifies navigation, offering a seamless and user-friendly interface that enhances the smartwatch’s accessibility and usability.
Premium Design and Multiple Variants
The Drift Max is available in three stylish finishes—Coal Black (Stainless Steel Strap), Silver (Stainless Steel Strap), and Pure Black (Silicon Strap)—to cater to different style preferences. The stainless steel strap variants provide a sophisticated and professional look, whereas the silicon strap offers a lightweight and sporty feel, making it an excellent choice for those with an active lifestyle. With an exclusive launch discount of over 25%, this premium smartwatch is now accessible at unbeatable prices on BOULT’s official website, Flipkart, and Amazon.
Feature-Rich Smartwatch for Active Lifestyles
Built to support an active lifestyle, the Drift Max comes equipped with 120+ sports modes, allowing users to track workouts with precision. Whether it’s running, cycling, swimming, or yoga, users can choose from a vast range of activities to monitor their performance. The watch also includes 24×7 heart rate monitoring, blood pressure tracking, SpO2 measurement, stress monitoring, and menstrual health tracking. These features ensure that users can keep their health in check at all times.
Additionally, the Drift Max supports sleep tracking, allowing users to monitor their sleep patterns and gain insights into their sleep quality. The calorie tracking feature further enhances its utility, helping users manage their diet and fitness goals. With smart alerts, the smartwatch reminds users to stay hydrated, move regularly, and take care of their overall well-being.
Seamless Connectivity and Smart Productivity Tools
The Drift Max ensures uninterrupted connectivity with Bluetooth 5.2 technology, offering 2x battery efficiency for long-lasting performance. This means fewer charging interruptions and more time spent enjoying the smartwatch’s features. With IP68 water and dust resistance, the smartwatch is built to withstand tough conditions, making it ideal for outdoor adventures and workouts in various environments.
The smartwatch integrates Google Assistant and Siri, providing hands-free voice control to help users set reminders, check the weather, and perform other tasks efficiently. Whether at home, in the office, or on the go, users can stay connected and productive with just a voice command.
For effortless communication, the Drift Max supports Bluetooth calling, allowing users to take calls directly through its built-in speaker and microphone. The clarity of calls ensures seamless communication without needing to reach for a smartphone. Other smart productivity tools include notification management, remote camera control, weather updates, Find My Phone, and a built-in calculator for added functionality. These features enable users to stay on top of their schedule while maintaining a stylish and connected lifestyle.
Long Battery Life and Durability
With its efficient battery performance, the Drift Max ensures users can go days without needing to recharge frequently. Whether it’s work, travel, or fitness tracking, the smartwatch supports a long battery life, reducing the hassle of daily charging. The IP68 rating adds to its durability, protecting it from dust, sweat, and water exposure, making it perfect for workouts and outdoor adventures.
Launch Pricing and Availability
The Drift Max Smartwatch is available in three variants: Coal Black (Stainless Steel Strap) and Silver (Stainless Steel Strap), both priced at ₹1199, and Pure Black (Silicon Strap), available for ₹1099. Customers can purchase these smartwatches from Flipkart, Amazon, and BOULT’s official website. With an exclusive launch discount of over 25%, the Drift Max brings premium smartwatch innovation at an incredible price point.
Statement from BOULT
Varun Gupta, Co-Founder of BOULT, stated, “We designed the Drift Max for individuals who seek more than just a smartwatch—it’s a perfect blend of advanced technology and striking aesthetics. This launch marks a significant milestone in our journey to bring premium technology to every Indian consumer, making daily life smarter, healthier, and more connected.”
