State-run telecom service provider, Bharat Sanchar Nigam Limited (BSNL) will soon offer a minimum broadband speed to 2 Mbps to its consumer from 1st October onwards, at no additional charges.
Currently, BSNL offers a speed of 512 Kbps to its consumer. The increase in internet speed will apply to all subscriber, irrespective of old and new landline subscribers.
BSNL’s new move is a part of its efforts for survival. The company has lost its landline customers as well as mobile to private operators like Airtel and Vodafone.
From June 2014 to June 2015, BSNL lost almost 1.80 crores wireless and over 25 lakhs landline subscribers. The losses of BSNL stood at Rs. 8,000 crores.
The BSNL’s announcement of presenting a better broadband speed at no additional price is likely to be followed by private operators also pitching in with similar offers, given the hyper competition in the sector.
BSNL will also offer 1GB free email box to its consumer from 50MB mailbox. New upgradation in internet speed is believed to enhance a customer experience of internet surfing at a lower piece.
TRAI (Telecom Regulatory Authority of India) is also expected to increase the speed of broadband from 512 Kbps to 1 Mbps, but no such official announcement is made from TRAI.
“BSNL should have frequent interface with customers and the efforts taken on Monday by increasing the internet definition should help in Digital India initiative, which is more for poor,” said Ravi Shankar Prasad, Telecom Minister.
Also, BSNL CMD, Anupam Shrivastava said to media, “We have increased the internet speed four times. We have ensured 2 Mbps is available at last mile, which the customer premises is starting 1 October.”
Shrivastava also mentioned that “BSNL is on a revival path. We have added 15 lakh mobile customers in last few months as against 7-8 lakh subscribers, per month.”