Circuit House Technologies, a consumer tech startup that secured $4.3 million in funding in June 2024, is making its entry into the home entertainment segment with the launch of Lumio, a brand-new range of Smart TVs. With this launch, the company aims to redefine consumer expectations in India’s Smart TV market.
India’s Expanding Smart TV Market
The Smart TV market in India, currently valued at around USD 5 billion, is projected to witness a compound annual growth rate (CAGR) of 13% over the next 3-4 years. This growth is largely being fueled by increasing demand for premium models featuring larger displays and advanced screen technologies such as QLED, OLED, and MiniLED. Notably, 4K TVs have become the dominant choice, accounting for nearly 70% of all Smart TV purchases, and this trend is expected to continue in the years ahead.
Addressing the Consumer Gap
Despite the presence of over 100 brands in the Indian Smart TV space, a significant number of buyers are still searching for a go-to brand they can trust. This is evident from consumer search behavior, which continues to favor generic product searches rather than searches for specific brands. Lumio sees this as a significant opportunity and aims to fill the gap by offering a product lineup that understands and addresses the evolving expectations and preferences of Indian consumers.
Experienced Leadership Team
Lumio benefits from a highly experienced team, with professionals who have held key roles at well-known companies such as Flipkart, Xiaomi, Lenovo, Philips, Tivo, LG, and Samsung. This collective experience spans product development, brand management, software innovation, quality control, sales, and after-sales service. Drawing on this deep industry knowledge, Lumio plans to bring Smart TVs to the market that are not only feature-rich but also designed to deliver a seamless user experience.
Focus on Customer-Centric Innovation
“Technology should enhance life, not complicate it,” said Raghu, CEO of Circuit House Technologies. “With everything moving so fast today, consumers deserve Smart TVs that keep up with their lifestyle instead of slowing them down. Our goal with Lumio is to rethink the Smart TV experience entirely, eliminating the typical frustrations and delivering an enjoyable and hassle-free viewing experience.”
Strategic Industry Partnerships
To strengthen its market position and ensure product excellence, Lumio is collaborating with several key industry leaders. Google TV will power the content experience with access to over 400,000 movies and shows across more than 10,000 apps. Production will be handled by Dixon Technologies, India’s largest and most trusted electronics manufacturer, reinforcing Lumio’s commitment to high-quality manufacturing and scalability. Distribution and customer reach will be supported through a partnership with Amazon India, ensuring that Lumio’s Smart TVs are easily accessible to households across the country.
Endorsements from Industry Leaders
“We are excited to work with Circuit House Technologies to offer customers innovative entertainment solutions tailored to modern viewing preferences,” said Shalini Govil-Pai, Vice President and General Manager of TV Platforms at Google. “Television technology is rapidly evolving, and we are thrilled to be part of this new phase.”
Atul Lall, Vice Chairman and Managing Director of Dixon Technologies, added, “The Smart TV category in India is at a pivotal stage, and collaborations like this highlight the tremendous potential of domestic manufacturing. Combining Dixon’s manufacturing expertise with Lumio’s fresh approach to Smart TVs, we are confident about setting new benchmarks for quality and innovation in this segment.”
Zeba Khan, Director of Consumer Electronics at Amazon India, commented, “At Amazon, we have a strong record of supporting innovative brands that bring new perspectives to various product categories. We are excited to introduce Lumio to Amazon.in, especially as they make their debut in the premium Smart TV space. With our reliable delivery network, flexible payment options, and end-to-end installation services, we aim to make Lumio’s cutting-edge entertainment technology accessible to customers across India. This partnership not only expands our premium Smart TV range but also ensures a smooth shopping and setup experience.”
Launch Timeline and Vision
More than just a new product line, Lumio represents a commitment to proving that Indian brands can lead the way in technology innovation. The brand’s full Smart TV lineup will be unveiled in March 2025, with models designed to address real consumer pain points and offer a genuinely user-focused experience.
