As the festive season approaches, a new study by Ipsos, commissioned by Amazon India, reveals that Indian consumers are gearing up for an online shopping spree.
Excitement and Spending Surge
The study indicates a significant 89% of respondents are excited about the upcoming festivities, with 71% planning to shop online. This enthusiasm is further fueled by a willingness to spend more, with almost half of online shoppers anticipating increased spending compared to last year. This trend is particularly noticeable in metros (55%) and tier-2 cities (43%).
Amazon: The Preferred Choice
Amazon India has emerged as the go-to online shopping destination for festive needs, garnering the trust of over 73% of respondents. The platform’s vast selection (75%), attractive deals from sellers (72%), and overall reliability (73%) are cited as primary reasons for this preference.
Diverse Shopping Preferences
The study also sheds light on specific shopping categories:
- Fashion: Amazon is the favored choice for trendy fashion, including apparel, footwear, and beauty products.
- Grocery: Online grocery shopping is gaining traction, with Amazon being the top choice for 35% of respondents.
- Electronics: Consumer electronics remain a festive season highlight, with Amazon leading as the preferred platform for purchases.
- Payments: Digital payments, particularly UPI, are witnessing increased adoption for online shopping.
Conclusion
The study highlights a buoyant festive season outlook, marked by a surge in online shopping intent and increased spending. Amazon’s position as the preferred online shopping destination underscores the growing trust in e-commerce for fulfilling diverse festive needs.
