Indian Consumers Embrace Festive Online Shopping, Amazon Emerges as Trusted Destination

Indian Consumers Embrace Festive Online Shopping, Amazon Emerges as Trusted Destination
Indian consumers are excited for festive online shopping, with Amazon leading as the trusted destination. The study reveals a surge in spending and preferences across fashion, grocery, electronics & payments.

As the festive season approaches, a new study by Ipsos, commissioned by Amazon India, reveals that Indian consumers are gearing up for an online shopping spree.

Excitement and Spending Surge

The study indicates a significant 89% of respondents are excited about the upcoming festivities, with 71% planning to shop online. This enthusiasm is further fueled by a willingness to spend more, with almost half of online shoppers anticipating increased spending compared to last year. This trend is particularly noticeable in metros (55%) and tier-2 cities (43%).

Amazon: The Preferred Choice

Amazon India has emerged as the go-to online shopping destination for festive needs, garnering the trust of over 73% of respondents. The platform’s vast selection (75%), attractive deals from sellers (72%), and overall reliability (73%) are cited as primary reasons for this preference.

Diverse Shopping Preferences

The study also sheds light on specific shopping categories:

  • Fashion: Amazon is the favored choice for trendy fashion, including apparel, footwear, and beauty products.
  • Grocery: Online grocery shopping is gaining traction, with Amazon being the top choice for 35% of respondents.
  • Electronics: Consumer electronics remain a festive season highlight, with Amazon leading as the preferred platform for purchases.
  • Payments: Digital payments, particularly UPI, are witnessing increased adoption for online shopping.

Conclusion

The study highlights a buoyant festive season outlook, marked by a surge in online shopping intent and increased spending. Amazon’s position as the preferred online shopping destination underscores the growing trust in e-commerce for fulfilling diverse festive needs.

About the author

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Swayam Malhotra

Swayam, a journalism graduate from Panjab University with 5 years of experience, specializes in covering new gadgets and tech impacts. His extensive coverage of software solutions has been pivotal in PC-Tablet's news articles. He specializes in analysing new gadgets, exploring software solutions, and discussing the impact of technology on everyday life.

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