Disney+ Hotstar has introduced a groundbreaking AI-powered video optimization technology designed to help users significantly reduce their internet data consumption while enjoying their favorite content. The innovative feature utilizes a patent-pending approach to achieve a remarkable reduction of up to 25% in download sizes without sacrificing the quality of the viewing experience.
Key Highlights:
- AI-Driven Video Optimization: This cutting-edge technology adapts to individual user habits and the complexity of each scene, ensuring that users receive the clearest possible visuals while consuming less data.
- Enhanced Streaming Efficiency: The AI-based system intelligently estimates and refines scene complexity, resulting in an optimized and data-efficient viewing experience.
- User-Centric Approach: The technology adapts not only to user consumption patterns but also to the context surrounding each scene, establishing a new benchmark for streaming quality throughout the platform.
- Improved Watch Time: The implementation of these new encoding techniques has led to a noteworthy 12.5% increase in watch time per GB, underscoring Disney+ Hotstar’s dedication to making streaming more accessible to all users.
Impact on Users:
This AI-powered feature represents a major advancement in streaming technology, empowering users to enjoy their favorite shows and movies on Disney+ Hotstar while minimizing their data usage. This is especially beneficial for users with limited data plans or those who frequently stream on mobile devices. With this innovative solution, Disney+ Hotstar continues to push the boundaries of streaming technology, providing users with an exceptional viewing experience that is both high-quality and data-efficient.
