Dyson has unveiled its latest innovation in hair styling – the Dyson Supersonic r hair dryer, designed to deliver salon-quality results at home. This new addition stands out as the brand’s most powerful yet lightest hair dryer, marking a significant step forward in professional styling technology for personal use. It offers precision drying, enhances shine, and protects hair from heat damage. Initially introduced in select markets, the Dyson Supersonic r will soon be available in India.
A New Standard: Most Powerful and Lightest
One year ago, Dyson introduced a cutting-edge professional hair dryer that incorporated advanced power-dense technology. The Dyson Supersonic r hair dryer features a newly developed streamlined heater, the Dyson Hyperdymium motor, and smart Radio Frequency Identification (RFID) sensors within its attachments. These sensors communicate directly with the hair dryer, automatically optimizing airflow and temperature to suit the chosen attachment.
The Dyson Supersonic r is now recognized as the brand’s most powerful and lightest model to date. Compared to the Dyson Supersonic range, it is 30% smaller and 20% lighter based on body weight, significantly improving maneuverability. This allows users to achieve fast drying with smoother and shinier hair compared to air drying, all without heat damage.
Designed with Professionals, Now Available for All
The development of the Dyson Supersonic r involved extensive collaboration with professional stylists, ensuring it meets the needs of experts before being made available to the public. It debuted during the Autumn/Winter 2024 Fashion Week season, where it became a trusted tool for renowned stylists such as Sam McKnight, Eugene Souleiman, and Lacy Redway. Professionals praise its improved comfort, precision, and ease of use, with Dyson’s Global Styling Ambassador Matthew Collins calling it “the best blowdryer I have ever used.”
At Issey Miyake’s A/W24 show, stylist Anthony Turner described it as “a magic wand,” while Gary Gill remarked on its unique design, admitting initial doubts that were quickly dispelled after using it. These endorsements from leading industry professionals highlight the Dyson Supersonic r’s capabilities, bridging professional performance and consumer usability.
Bringing Salon-Finishes Home
In response to increasing demand for high-quality, professional hair styling at home, Dyson has announced that the Dyson Supersonic r will now be available for general purchase. Consumers eager to maintain salon-quality hair between appointments will soon be able to purchase the device directly. It will be offered in two new colors – Ceramic Pink, inspired by the luster of pearls, and Jasper Plum, inspired by the rare purple jasper gemstone. The Jasper Plum color will be exclusively available on dyson.com.
A History of Fashion Collaborations
The Dyson Supersonic journey has deep roots in the fashion industry. Dyson’s involvement with high fashion dates back to 2007 when the brand collaborated with designer Issey Miyake on a runway show titled “The Wind.” After entering the beauty technology sector in 2016, Dyson continued to work closely with stylists and models in backstage environments, refining products to enhance styling experiences while prioritizing hair health.
At the 2024 Fashion Weeks, the Dyson Supersonic r played a prominent role backstage at major shows, including Chloe, Stella McCartney, and Issey Miyake. Reflecting on Dyson’s connection with the fashion world and Issey Miyake in particular, James Dyson shared in a backstage interview how emotional it was to return to a show where Dyson products were once again essential, honoring the late designer’s legacy.
Continuing the Fashion Legacy into 2025
For the upcoming Autumn/Winter 2025 season, Dyson will collaborate with the Chloe show on 6 March, where lead session stylist Gary Gill will style models’ hair using the Dyson Supersonic professional range. During the A/W24 season, Gary Gill worked on the debut collection of Chloe’s new Creative Director, Chemena Kamali. That collection, inspired by the free-spirited beauty of the 1970s, blended natural beauty with the strength and courage of the women of that era.
The hairstyles showcased ranged from loose, naturally curled hair to relaxed, low buns, perfectly balancing effortless beauty with subtle elegance. As Dyson Supersonic technology continues to evolve, it remains at the forefront of fashion and beauty, combining cutting-edge innovation with creative expression.
The new looks from the Chloe A/W25 show will be unveiled on 6 March, further cementing the Dyson Supersonic as an essential tool for both professionals and consumers seeking salon-quality hair.
