itel has solidified its position as the No. 1 feature phone brand in India for 2024, capturing a 32% market share, according to Counterpoint Research. This continued dominance underscores the brand trust that itel enjoys among Indian consumers, reinforcing its leadership in the feature phone segment.
Strong Distribution Network in Tier-2 and Tier-3 Cities
A key driver of itel’s market leadership is its extensive distribution network, particularly in tier-2 and tier-3 cities. With a strong presence in retail outlets across India, itel ensures deep market penetration, making its mobile devices easily accessible to consumers in smaller towns and rural areas. The brand’s commitment to excellent customer service has further strengthened its position, making itel the preferred choice for those relying on feature phones for seamless connectivity.
Commitment to Innovation and Consumer Needs
Arijeet Talapatra, CEO of itel India, stated, “Our leadership in the feature phone market reflects our dedication to making mobile technology accessible to all. By focusing on innovative and feature-rich products, we aim to enhance the lives of consumers. Feature phones continue to play a vital role in India’s digital connectivity, bridging the gap for a significant section of society. Our emphasis on durability and reliability pushes us to innovate, ensuring that our feature phones stay relevant in the ever-evolving telecom industry.”
Feature Phones: A Preferred Choice for Rural India
Despite the growing demand for smartphones, feature phones remain the preferred choice for many, especially in rural India, due to their affordability, long battery life, and ease of use. itel’s consistent focus on these key attributes has helped maintain its dominant position in this segment.
Looking ahead, itel is committed to expanding its portfolio by introducing feature phones with enhanced functionalities, including 4G support, payment capabilities, and big display options. The brand continues to strengthen its reach, ensuring that mobile connectivity remains accessible to every Indian, regardless of geography or economic background.
