
Jimmy Shergill will continue to represent Human Mobile Devices (HMD) as the face of its feature phone portfolio in India. This decision comes after the overwhelming success of the brand’s ‘Khoob Chalega’ campaign, which struck a chord with consumers nationwide.
The renewed collaboration builds on a successful initial partnership where Jimmy Shergill’s relatable image aligned seamlessly with HMD’s vision of providing reliable and innovative communication devices to Indian users.
HMD’s CEO Shares Insights on the Partnership
Ravi Kunwar, CEO and VP of HMD India and APAC, commented, “We are thrilled to extend our association with Jimmy Shergill. His genuine connection with audiences and strong on-screen presence have amplified our brand message effectively. His values and appeal are in perfect harmony with our mission of making technology accessible to all.”
Jimmy Shergill Expresses Excitement
Expressing his thoughts, Jimmy Shergill said, “My journey with Human Mobile Devices has been incredible, and I am delighted to continue this relationship. The success of our first campaign demonstrates the trust and quality the brand delivers, which align with my principles. I am excited to be a part of HMD’s continued mission to bring reliable mobile technology to everyone.”
What’s Next for the Collaboration?
As part of this extended partnership, Jimmy Shergill will feature in upcoming campaigns across various platforms for HMD’s feature phone lineup. This association is a key component of HMD’s marketing strategy to strengthen its connection with target audiences and showcase its wide range of innovative products.
Stay tuned as Human Mobile Devices and Jimmy Shergill take this partnership forward, shaping the future of mobile technology in India.