Domestic hardware manufacturer Micromax today launched Windows 10 powered Micromax Ignite LPQ61 in India. The Ignite LPQ61 has been priced extremely competitively at Rs. 18,990 and is available on Flipkart.
Micromax Ignite LPQ61 Specs
For that price, buyers get to have a 14-inch 1366 x 768 pixel HD IPS LED-backlit display, 1 TB HDD and 4 GB of DDR3 RAM. The laptop is powered by the Intel Pentium N3700 processor which is also aided by Intel HD Graphics for better graphics processing.
So far as connectivity goes, the Ignite LPQ61 offers 2 USB 3.0 ports, 1 Micro HDMI slot, along with a microSD card reader. There is the usual Ethernet slot as well while the device is also Wi-Fi 802.11 b/g/n and Bluetooth v4.0 enabled. These apart, the LPQ61 also feature a 3.5m audio jack, stereo speakers, along with a 1 MP HD front webcam. Powering the device is a 4500mAh battery. Micromax further stated the laptop would only be available in black colour option.
“While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high-performance, well-designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations, and we believe we have done it with Ignite,” said Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited during the launch.
With the new laptop series, Micromax is keen to establish a solid presence in the mid-level laptop segment based on Intel Core i3 Processor and the Intel Pentium Processor. These two chips make the bulk of the laptop purchases in the segment. Micromax stated they had been buoyed by the excellent response generated by its Lapbook I & II and its affordable 2-in-1 LapTabs.
The company which is also recognized as the 10th biggest handset brand in the world otherwise has a strong brand presence in the handset segment though almost all of them are based on Android. Micromax, which built its handset business on the premise of offering the best in class features and user experience at a competitive price point, is keen to extend that to the laptop segment as well.