Microsoft Begins Testing Advertisements in Windows 11 Start Menu

Microsoft Begins Testing Advertisements in Windows 11 Start Menu
Microsoft tests new ad features in Windows 11 Start Menu, raising user concerns over interface clutter. Options available to disable ads.

Microsoft has initiated testing of advertisements within the Start menu of Windows 11, marking a significant change in user interface experience for its operating system. The tests include various promotional “badging” methods, aiming to encourage users to engage with Microsoft services like Microsoft 365 and to utilize their Microsoft accounts more actively.

These ad placements, referred to by Microsoft as “badging”, have started appearing to some users within the latest preview builds of Windows 11. The ads encourage actions such as signing into Microsoft accounts, using Microsoft 365, and increasing account security by personalizing settings. This initiative is part of a broader attempt by Microsoft to integrate promotional content directly into the operating system’s interface, a strategy it has employed in various forms over the past years.

In a recent update, the tech giant rolled out these changes to the Windows Insider Program’s Dev Channel, specifically in the Windows 11 Insider Preview Build 23435. Participants in this program have started seeing various prompts encouraging them to use Microsoft products like Microsoft 365 or to sign into their Microsoft account for added benefits such as increased security and cloud storage access. The promotional content typically appears within the Start menu’s sign-out flyout and is intended to highlight the convenience and benefits of using Microsoft services.

The introduction of these ads has been met with mixed reactions. While Microsoft contends that these promotions are intended to enhance user experience by highlighting useful features and services, some users see them as intrusive. Despite the controversy, Microsoft is providing options to disable these ads, addressing user feedback about the desire for a less cluttered digital workspace.

As Windows continues to evolve, the integration of ads into its core interfaces like the Start menu signals a potential shift in how operating systems might start to leverage native advertising. However, Microsoft is treading cautiously, likely mindful of the backlash from users who prefer a more ad-free environment. Users involved in the Windows Insider Program are particularly instrumental in this phase, as their feedback could determine how pervasive these ads become in future public releases of the operating system.

About the author

Vishal Jain

Vishal Jain

With a Bachelor in Computer Application from VTU and 10 years of experience, Vishal's comprehensive reviews help readers navigate new software and apps. His insights are often cited in software development conferences. His hands-on approach and detailed analysis help readers make informed decisions about the tools they use daily.

Add Comment

Click here to post a comment

Follow Us on Social Media

Recommended Video

Web Stories

10 Best Cases and Covers for iPhone 16 and 16 Plus Apple Diwali Offer: Free Beats Earbuds & Rs 10,000 Cashback on iPhones, MacBook, and More 5 Best Smartwatches Under ₹12,000 in October 2024 Upcoming Smartphones in October 2024: Infinix Zero Flip, Lava Agni 3 & More! Amazon Great Indian Festival Sale 2024: Best deals on iPhone 13, Galaxy S23 Ultra 5G, and more Apple iPhone 15 Pro Max Now at Rs 67,555 on Amazon – Unbeatable Bank and Exchange Offers