The Indian technology market is evolving and for the first time Oppo Mobiles has pushed Apple off the second position to become the number 2 smartphone brand in India by value in August 2016 as per GFK data. Oppo also showed robust growth of 16% as compared to the previous month.
The company has its fingers on the pulse of the Indian market and this has helped it carve a niche for itself as compared to its rivals. Oppo recognized the fact that younger generations are crazy about taking selfies and why not even our media savvy Prime Minister is a selfie fan. So it launched the Selfie Expert OPPO F1s in August. The smartphone has a 16 MP front camera apart from Beautify function, fingerprint unlock and good battery endurance. These features enamored the young generation of the nation.
Besides innovative ideas, Oppo’s rise can also be attributed to an aggressive push for offline channel strategy and marketing ideas focused on targeting the younger generation of the nation. There are 35,000 Point of Sales and 180 after sales service centers for giving its consumers a better experience.
Another strategy by the company was to associate itself with popular platforms like Bollywood, Cricket, and other pursuits. The company has also planned something big for this Diwali and will start its festive endeavor from October 6.
Oppo smartphones are available in the market since 2008, and it has quickly expanded to more than 20 markets across 140 countries. It is also the official sponsor of International Cricket Council (ICC) starting 2016. As described, it seeks to make a place for the young and therefore its brand ambassadors include Bollywood superstars, Hrithik Roshan and Sonam Kapoor. It has also roped in Yuvraj Singh as its Sports Ambassador.