Tech Burner’s Smartwatch Brand “Layers” Makes a Grand Entrance with Anarc

Tech Burner's Smartwatch Brand "Layers" Makes a Grand Entrance with Anarc
Tech Burner's Layers launches Anarc, a premium smartwatch with a unique octagonal design, advanced features like a Hisilicon chipset and AMOLED display, all at an accessible price.

Layers, the brainchild of tech entrepreneur Neel Gogia and renowned YouTuber Shlok Srivastava (aka Tech Burner), has officially entered the smartwatch market with the launch of Anarc. This highly anticipated debut has shattered industry expectations, raking in a staggering INR 3 crores in sales within just 24 hours. This remarkable feat underscores the power of creator-led brands and effective product development, especially considering Anarc’s premium price point which sits above competitors like boAt and Noise.

Redefining Smartwatch Aesthetics

Anarc immediately catches the eye with its distinctive octagonal design, a patented feature born from a collaboration with leading design firms Thought Over Design (Mumbai) and Seymourpowell (London). This daring departure from conventional square and circular smartwatch faces positions Anarc as a stylish and unique accessory. The use of premium materials like a stainless steel case and an IML back case further enhances its luxurious appeal.

A Powerhouse of Technology and Functionality

Beyond its head-turning design, Anarc boasts a suite of impressive technological features. The watch flaunts a vibrant 60Hz refresh rate, 700 Nits AMOLED display with AOD (Always-On Display), ensuring a smooth and engaging visual experience. A robust Hisilicon Advanced Chipset powers the device, delivering exceptional performance and responsiveness. Anarc also prioritizes user convenience with a long-lasting 350mAh battery that provides up to 7 days of usage and Bluetooth 5.2 for seamless connectivity. Fitness enthusiasts will appreciate the comprehensive tracking capabilities offered by the 100+ workout modes, while features like wireless charging and noise cancellation for calls add a touch of luxury and practicality.

Disrupting the Indian Smartwatch Landscape

Layers aims to redefine the Indian smartwatch market with Anarc, offering a compelling alternative that bridges the gap between basic functionality and luxury pricing. This strategic positioning has clearly resonated with consumers, as evidenced by the unprecedented sales figures. Anarc’s success serves as a powerful example of how creator-led brands can thrive when they prioritize product quality, innovation, and consumer-centric design.

A Triumph for the Indian Creator Economy

Backed by an initial investment of USD 1 million, Anarc is a testament to the potential of Indian ingenuity and its ability to compete on a global stage. Layers has demonstrated a deep understanding of consumer desires and market trends, crafting a smartwatch that seamlessly blends style, functionality, and affordability. Anarc is available for purchase starting at INR 6,999 on the Layers website (www.layers.shop).

More Than Just a Smartwatch

Anarc offers a comprehensive and personalized user experience. The custom-designed interface is intuitive and easy to navigate, ensuring a seamless interaction with the device. Users can further personalize their Anarc with a vast selection of 100+ dynamic and interactive watchfaces. The watch also caters to diverse needs with features like on-device music storage and TWS compatibility, transforming it from a simple timepiece into a versatile and indispensable companion for everyday life. Furthermore, Layers’ commitment to innovation is reflected in the custom-built firmware, which optimizes performance and unlocks unique features like enhanced six-axis sensor accuracy for precise motion tracking.

A Symbol of Innovation and Ambition

Anarc’s successful launch marks a significant milestone not only for Layers but also for the Indian creator economy. It challenges the traditional perception of creator-led brands, proving that with a strong product vision, strategic execution, and a deep understanding of the target audience, it is possible to achieve remarkable success. Anarc stands as a symbol of innovation, ambition, and the power of creators to disrupt established markets.

About the author

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Lakshmi Narayanan

Lakshmi, with a BA in Mass Communication from Delhi University and over 8 years of experience, explores the societal impacts of tech. Her thought-provoking articles have been featured in major academic and popular media outlets. Her articles often explore the broader implications of tech advancements on society and culture.

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