Volkswagen has outlined an ambitious roadmap to strengthen its position in the electric vehicle (EV) market. At a recent works meeting, the company shared details of its three-stage strategy aimed at achieving global leadership in the automotive industry by 2030. A significant milestone in this journey is the unveiling of a new entry-level electric model, set to be priced around €20,000. Volkswagen’s commitment to sustainable mobility and technological advancement is evident in its focus on cost-efficient and high-quality battery electric vehicles (BEVs).
Volkswagen’s Vision for the Future
During the works meeting at Wolfsburg, Thomas Schäfer, CEO of the Volkswagen brand, presented a comprehensive future plan emphasizing Volkswagen’s commitment to electro-mobility. With the recent agreements reached in December, Volkswagen aims to ensure affordability and accessibility for a wider consumer base. The entry-level electric model is a key component in achieving this goal, making electric mobility more attractive for the masses.
The Volkswagen brand CEO reaffirmed the company’s commitment to Wolfsburg as the center of innovation and production expertise. He emphasized that the plant will play a crucial role in setting new benchmarks for automobile manufacturing.
Entry-Level Electric Model and Its Market Positioning
Volkswagen plans to unveil a show car of the new entry-level electric model to the public in March 2025, with the production version slated for release in 2027. Priced at approximately €20,000, this model will cater to a broad audience, offering a balance of affordability, quality, and profitability.
The entry-level electric model will be part of Volkswagen’s new electric small car family, developed under the Brand Group Core. This lineup will also include the ID. 2all, scheduled to hit the market in 2026 at a base price of under €25,000. Both models will leverage the advanced Modular Electric Drive (MEB) platform, designed to enhance efficiency and scalability.
Volkswagen’s Electric Success and Market Presence
Since launching the ID. product family in 2019, Volkswagen has sold over 1.35 million ID. vehicles worldwide. The ID.3, one of the brand’s flagship models, has accounted for approximately 500,000 units. In 2023 alone, Volkswagen recorded sales of 383,100 all-electric vehicles, reinforcing its stronghold in the EV segment.
Wolfsburg: The Heart of Volkswagen’s Electric Revolution
Volkswagen has reiterated its commitment to Wolfsburg as a hub for automotive innovation. The relocation of Golf production to Mexico will create additional capacity for new electric vehicle production at Wolfsburg. Hall 54 will serve as the testing ground for next-generation production techniques, with plans to manufacture the electric Golf successor and the high-volume electric T-Roc using the advanced Scalable Systems Platform (SSP).
The SSP platform represents a significant leap forward in EV technology, offering a fully digitalized, highly adaptable mechatronics system. Volkswagen AG’s Works Council Chairperson, Cavallo, emphasized that Wolfsburg will lead technical development for other passenger car brands within the Volkswagen Group. The platform will be as pivotal to Volkswagen’s future as the modular ICE architecture that has powered its traditional combustion-engine vehicles.
Volkswagen’s Three-Stage Plan: Accelerate, Attack, and Achieve
As part of its “Zukunft Volkswagen” (Future Volkswagen) agreement, the company has devised a three-stage strategic plan to enhance competitiveness and reinforce its position as the global leader in electric mobility:
- Catch Up: Volkswagen aims to boost competitiveness by optimizing cost structures and expanding its model portfolio.
Attack: The company plans to introduce nine new models by 2027, including the - ID.2all and the new entry-level electric model.
- Lead: Volkswagen is focused on becoming the technologically leading brand in the EV sector, setting new industry benchmarks in sustainable mobility.
Conclusion
Volkswagen’s future roadmap marks a pivotal moment in the electric vehicle revolution. The company’s commitment to affordable EVs, coupled with its investment in cutting-edge technology, underscores its goal to make electric mobility accessible to a broader audience. As the automotive industry transitions towards sustainable mobility, Volkswagen’s triple A strategy—Accelerate, Attack, and Achieve—positions the brand as a frontrunner in the race to electrification.
