Xiaomi betting big on offline retail in India, plans expansion in few months

Chinese smartphone manufacturer Xiaomi has made a name for itself in the Indian smartphone market through the flash sale model. A major part of its revenue, around 90%, comes from online channels in India. The smartphone manufacturer is trying to gain a foothold in the country by offline channels and according to the new report, the company will double its offline retail presence in one of the fastest-growing markets. Xiaomi India head Manu Jain made a statement that online is the dominant channel for Xiaomi and the company is striving to cement its steps in the offline Indian market as well. He further stated that the company had a partnership with Redington, Innocomm, and Just Buy.

Xiaomi’s recent launches Redmi 3S and Redmi 3S Prime have got a tremendous response in its first sale on August 10. The company sold around 90,000 Redmi 3S units in the open sale. This time, Xiaomi opted for open sales over regular flash sales since the stocks were huge. Xiaomi is planning to scale up its facility in Andhra Pradesh to fulfill the increasing demand.

Jain further added saying, “We are scaling up the facility at Andhra Pradesh. We are adding more lines and more capacity to the same plant and once we exhaust it, we are thinking of adding more factories along with our partners Foxconn.” He added that the two partners Innocomm and Just Buy-sell Xiaomi smartphones and other accessories through 5,000 shops. It also expects to expand the presence in a few months.

Customers who didn’t get a chance to buy the Redmi 3S and Redmi 3S Prime on August 9 can buy one on August 17 at Flipkart and Mi India. Recalling the specifications of the phones, the Redmi 3S and Redmi 3S Prime are budget smartphones priced at Rs. 6,999 and Rs. 9,999 respectively.

Both the handsets flaunt a metal body giving them a premium look and feel. Under the hood, both devices are powered by the same Snapdragon 430 octa-core processor clocked at 1.4GHz and Adreno 505 GPU. In terms of memory, the Redmi 3S gets 2GB of RAM and 16GB of inbuilt storage whereas the Redmi 3S Prime houses 3GB of RAM and offers 32GB of inbuilt storage. Both devices support up to 128GB of expandable memory via a hybrid card slot.

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