ACwO Launches India’s First Women-Centric Luxury Smartwatch with SOS

ACwO Launches India's First Women-Centric Luxury Smartwatch with SOS
ACwO launches women-centric smartwatch with SOS, health tracking, and sleek design.

ACwO, a consumer-tech lifestyle brand endorsed by Sunil Chhetri, today unveiled the FwIT Play, a luxury smartwatch designed specifically for women. The company highlights the device’s unique features, including built-in SOS functionality, compass, and a focus on women’s health tracking as key differentiators in the market.

Key Highlights:

  • Prioritizes Safety: FwIT Play includes an SOS feature for emergency situations.
  • Focus on Women’s Health: Offers features like heart rate monitoring, blood oxygen tracking, and female health cycle monitoring.
  • Design and Functionality: Features a 1.75-inch AMOLED display, over 100 sports modes, and customizable watch faces.
  • Convenience: Smart Widget provides quick access to frequently used features.

Features for Safety, Health, and Style

ACwO emphasizes the FwIT Play’s focus on addressing women’s unique needs. The SOS feature can be activated discreetly, sending emergency calls and triggering a loud siren as a deterrent.

“We’re thrilled to introduce FwIT Play, India’s first #DesignedForHer luxury smartwatch for women… The FwIT Play is packed with features that help women take charge of their lives, including a discreet SOS function that can provide critical assistance in moments of need,” said an ACwO spokesperson.

The smartwatch also tracks health metrics and offers a variety of customizable watch faces to match women’s individual styles. It’s designed for Indian women’s wrist sizes while maintaining a high screen-to-bezel ratio for a premium look.

Pricing and Availability

The ACwO FwIT Play smartwatch is available at an introductory price of Rs. 3,499 on, ONDC, Tata CLiQ, Snapdeal, and other leading e-commerce platforms.

About the author

Aditi Sharma

Aditi Sharma

With a focus on the latest innovations, Aditi covers emerging technologies and their impact on various industries. Her passion for new tech trends ensures that our readers are always informed about the next big thing.

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