Apple Halts Plans for In-House Smartwatch Displays

Apple Halts Plans for In-House Smartwatch Displays
Discover why Apple has paused its plans to develop in-house displays for its smartwatch series, facing challenges in its quest for tech innovation.

In a significant pivot from its ambitious tech advancements, Apple has reportedly suspended its initiative to create displays for its smartwatch lineup. This development follows after years of speculation and anticipation surrounding Apple’s move towards integrating its own display technology into its wearable devices.

Key Highlights:

  • Apple intended to replace the OLED screens in its high-end Apple Watches with its own microLED technology by late 2024, aiming for brighter and more vibrant displays.
  • The project, highlighted as one of Apple’s most crucial, faced delays from its original 2020 timeline due to cost and technical challenges.
  • Despite the commitment, encompassing several billion dollars and test manufacturing in Santa Clara, California, Apple might defer the debut to 2025 or later.
  • This strategic shift could affect suppliers like Samsung and LG, signaling Apple’s continued push towards self-reliance in component manufacturing.

Apple’s journey into self-produced display technology dates back to 2018, with aspirations to first revolutionize its smartwatch displays before extending the advancements to other devices such as the iPhone. The initiative aimed to outshine existing OLED screens with microLED technology, promising enhanced brightness, color vibrancy, and improved viewing angles. The move was part of a broader strategy to reduce dependence on external suppliers, following a similar path to its transition from Intel processors to in-house chips for Mac computers.

Reasons Behind the Decision

The reasons for Apple pulling the plug on its in-house display project are not entirely clear. However, reports suggest that the company may have faced significant technical hurdles in developing and manufacturing microLED screens at scale. Additionally, the high cost of producing microLED displays might have been a major factor in the decision.


This move indicates that Apple’s vision of bringing more component design and manufacturing in-house may be more challenging than initially anticipated. For the foreseeable future, Apple is likely to remain dependent on external suppliers like Samsung and LG for its smartwatch displays.

Future of Smartwatch Displays

Despite this setback, microLED technology is still widely seen as the future of displays for wearables and other devices. While Apple may have paused its own development efforts, other companies are continuing to invest heavily in microLED research and could bring viable products to market in the coming years.

However, the anticipated transition to in-house display technology for Apple’s wearable devices appears to be on hold. Challenges such as high development costs and technical obstacles have slowed progress, pushing back the project timeline significantly. The delay reflects the intricate balance between innovation and feasibility, as Apple weighs the benefits of cutting-edge technology against practical manufacturing and financial constraints.

Apple’s decision to pause its display development project could reshape its relationship with key suppliers and the broader display technology landscape. Companies like Samsung, which itself is pushing to commercialize microLED displays for smartwatches by the end of 2023, may find both challenges and opportunities in Apple’s strategic recalibration. The situation underscores the dynamic nature of the tech industry, where ambitious projects are subject to change based on evolving priorities and practicalities.

As the wearable market continues to expand, the competition to set new standards in display technology intensifies. Apple’s endeavors in developing its display technology underscore the company’s commitment to innovation and self-sufficiency. However, the pause in its smartwatch display project serves as a reminder of the hurdles that even tech giants face in bringing transformative technologies from concept to reality.


About the author

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Shweta Bansal

Shweta, a tech journalist from New Delhi, specializes in AI and IOT. Her insightful articles, featured in leading tech publications, blend complex tech trends with engaging narratives, emphasizing the role of women in tech.

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