Apple’s 2024 Pride Collection: A Colorful Celebration of Diversity and Inclusivity

Apple's 2024 Pride Collection
Discover Apple's 2024 Pride Collection featuring the new Pride Edition Sport Band and dynamic watch face, celebrating diversity and supporting LGBTQ+ advocacy.

Apple’s annual tradition of supporting the LGBTQ+ community continues vibrantly in 2024 with its latest Pride Collection. This year, the tech giant has launched an array of Pride Edition Sport Bands and a dynamic new watch face for Apple Watch users, demonstrating Apple’s ongoing commitment to diversity and equality.

Celebrating with Style and Technology

The 2024 Pride Edition Sport Band showcases a dazzling array of colors inspired by the iconic Pride flag and additional colors that highlight various LGBTQ+ identities. Black and brown stripes honor the Black and Latinx communities, as well as those affected by HIV/AIDS, while light blue, pink, and white represent the transgender and nonbinary individuals.

Apple has ingeniously integrated these colors into a joyful rainbow of geometric shapes set against a white base. This design isn’t just visually striking; it’s unique to each band due to the compression molding process, ensuring that no two bands are alike—much like the members of the LGBTQ+ community themselves.

Alongside the band, Apple introduces a new Pride Celebration watch face and a dynamic iPhone wallpaper that complements the band’s design. This watch face interacts with the user’s movements, creating a lively and engaging visual experience that symbolizes the unity and strength of the LGBTQ+ movement.

Support for Advocacy Groups

Apple’s commitment extends beyond products. A portion of the proceeds from the sales of the Pride Collection will support various LGBTQ+ advocacy organizations, such as the Human Rights Campaign, The Trevor Project, and others. These groups work tirelessly across multiple fronts to secure rights, protect individuals, and educate communities.

Availability and Pricing

The Pride Edition Sport Band, priced at $49 in the US, will be available for order starting May 23 and in Apple Store locations from May 24. Compatible with Apple Watch Series 3 and later, the band can be matched with the Pride Celebration watch face, which will be available for download through the Apple Watch or on Apple’s website.

Apple’s 2024 Pride Collection not only celebrates LGBTQ+ pride through innovative design and technology but also supports the community through meaningful advocacy. It is a vibrant testament to Apple’s commitment to diversity, inclusivity, and the ongoing fight for equality.


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Swayam Malhotra

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