Home News Hrithik Roshan Criticizes Apple’s New Advertisement: A Call for Sensitivity and Awareness

Hrithik Roshan Criticizes Apple’s New Advertisement: A Call for Sensitivity and Awareness


Recently, Bollywood superstar Hrithik Roshan expressed his disappointment over Apple’s latest advertisement, labeling it as “sad and ignorant.” The controversy surrounds Apple’s new promotional strategy, which appears to have overlooked crucial cultural sensitivities.

The Controversy Unfolds

Hrithank Roshan, known for his influence and outspoken nature, took to social media to voice his concerns about an Apple advertisement that he believed was culturally insensitive. The ad in question was part of Apple’s broader campaign intended to showcase the versatility of its products across different lifestyles and cultural contexts.

Why Hrithik Spoke Out

Hrithik Roshan’s critique stems from what he perceives as a lack of cultural awareness by Apple. In his statement, Roshan mentioned that the advertisement trivializes cultural elements that are significant to specific communities, which could lead to misunderstandings and misrepresentations. This is particularly sensitive in India, where cultural diversity is vast and nuanced.

Apple’s Response

Following the backlash, Apple issued a statement explaining the intent behind their campaign, emphasizing their commitment to respecting cultural diversity and expressing regret if their ad unintentionally offended viewers. The company highlighted its ongoing efforts to engage with diverse cultures in an authentic and respectful manner.

Impact on Brand and Consumer Perception

This incident serves as a crucial lesson on the importance of cultural competence in global marketing strategies. Brands like Apple, with a vast global reach, must navigate the complexities of cultural diversity to maintain a positive relationship with consumers worldwide. The critique from a high-profile celebrity like Hrithik Roshan also underscores the growing consumer expectation for brands to act responsibly.

Hrithik Roshan’s callout of Apple’s advertisement has sparked a conversation about cultural sensitivity in advertising. As companies continue to expand their reach globally, the demand for culturally aware marketing strategies becomes increasingly significant. This incident may encourage other companies to scrutinize their advertising content more carefully, ensuring they respect the cultural values and norms of their audiences.



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