Realme is gearing up to introduce the realme 13 Pro Series, its first AI professional camera smartphone, at an AI imaging media preview event in Bangkok on July 4. This event marks a significant step in Realme’s global AI strategy, which involves the implementation of advanced AI functions across its product lineup.

Realme Expands its AI Technology Portfolio

The launch is part of Realme’s ongoing efforts to enhance mobile photography from traditional pixel-based approaches to more sophisticated AI-driven techniques. The realme 13 Pro Series aims to redefine mobile photography standards and make advanced AI camera technology more accessible to users globally. This move underscores Realme’s commitment to providing high-quality technology experiences to its predominantly young audience.

Collaborative Efforts with TÜV Rheinland

At the upcoming event, Realme will be joined by TÜV Rheinland, a leading independent testing, inspection, and certification organization. The collaboration highlights the focus on exploring AI’s role in enhancing smartphone imaging capabilities. Together, they aim to discuss future implications of AI in mobile photography, demonstrating Realme’s proactive approach in adopting next-generation technologies.

Focus on AI-Driven Imaging

Realme’s AI-focused strategy encompasses a variety of functions, particularly in imaging, where the brand seeks to lead innovation. The introduction of the realme 13 Pro Series is anticipated to set new standards in the industry, emphasizing user-friendly and effective AI enhancements in smartphone cameras.