Ola Gears Up to Re-Enter Online Grocery Delivery Market via ONDC

Ola Gears Up to Re-Enter Online Grocery Delivery Market via ONDC
Ola to launch online grocery delivery service on ONDC, marking its third attempt in the market. The company aims to leverage its food delivery expertise and ONDC's growing network to compete with Blinkit and Swiggy Instamart.

Ride-hailing giant Ola is making its third foray into the online grocery delivery market, this time leveraging the Open Network for Digital Commerce (ONDC) platform. The company aims to launch its service within the next few days, as per a Moneycontrol report.

This move comes after Ola’s previous attempts with standalone grocery stores and a food delivery app with dark stores, both of which were discontinued. Ola is not new to ONDC, having partnered with the platform last year for food delivery. It has already gained significant traction, contributing to over 30% ofONDC food orders in Bengaluru and Delhi-NCR.

Ola’s Strategic Partnership with ONDC

By partnering with ONDC, a government-backed initiative aimed at democratizing e-commerce, Ola is strategically positioning itself to tap into a growing customer base. ONDC has experienced a surge in growth in recent months, attracting new sellers and facilitating increased transactions.

Ola’s existing expertise in food delivery and logistics, particularly its use of electric vehicles (EVs) for deliveries, is expected to play a crucial role in this new venture. The company is already offering EV-based logistics services to smaller sellers on the ONDC network at competitive prices.

Stiff Competition Ahead

The online grocery delivery market in India is highly competitive, with established players like Blinkit and Swiggy Instamart dominating the scene. However, Ola’s strong brand recognition and extensive experience in the food delivery sector could give it an edge.

Ola’s re-entry into the online grocery delivery space through ONDC is a significant development. It remains to be seen how the company will differentiate itself from existing players and what innovative strategies it will employ to capture a share of this rapidly growing market.

Tags

About the author

Aditi Sharma

Aditi Sharma

Aditi holds a Masters in Science degree from Rajasthan University and has 7 years under her belt. Her forward-thinking articles on future tech trends are a staple at annual tech innovation summits. Her passion for new tech trends ensures that our readers are always informed about the next big thing.

Add Comment

Click here to post a comment

Follow Us on Social Media

Web Stories

Best phones under ₹20,000 in December 2024: realme P1 Speed, OnePlus Nord CE 4 Lite& More! Best phones under ₹10,000 in December 2024: Tecno Pop 9 5G, realme C63 & More Upcoming Smartphone Launch in December 2024: iQOO 13, vivo X200 and Redmi Note 14! Best Gaming Phones Under ₹25,000 in December 2024: Top Picks for Gamers 5 Best Earbuds Under ₹5,000 in India 2024: OnePlus Buds Z2, realme Buds Air 3 and More! Best Bluetooth Portable speakers under ₹5000 with amazing features for music lovers!